Plus, dementia in dogs, Indigenous-led tourism, and a big cat boom in India
|  | Thursday, August 25, 2022 | | | | |
 | | BRITISH MUSEUM/SCALA, FLORENCE | |
The art of public relations might seem modern, but PR campaigns are found all over history. Look back a few centuries when “L’Etat, c’est moi,” a perfect slogan attributed to King Louis XIV, tells France exactly who was in charge (it was the king). Go back more than a thousand years and Augustus Caesar, first emperor of Rome, is putting his face on everything across the Roman world—coins, marble statues, even silverware!
In the 600s B.C., inscriptions on palace walls loudly declared Assyria's Ashurbanipal (pictured above using a bow to hunt lions from his chariot in a seventh-century B.C. relief) the undisputed “King of the World.” But there was more than braggadocio to the king’s messaging—it helped keep his empire together, including the city of Nineveh (depicted below as it may have appeared in seventh century B.C.). “The late Assyrian Empire was tumultuous, violent, and even brutal,” reports Nat Geo's History magazine. Not only did the king have to be the best, he had to constantly remind his subjects that he was the best.
Find out whether Ashurbanipal's messaging campaign worked.
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 | | 3D GRAPHIC BY KAIS JACOB | | | |
 | | PHOTOGRAPH BY SCUBAZOO, ALAMY | | | |
| | Love and devotion: Over 30 years, filmmakers and Nat Geo Explorers at Large Beverly and Dereck Joubert have dedicated their lives to halting the decline of big cats in the wild. “Our passion is key,” says Beverly, who captured the image above of a leopard mother caring for her cub featured on our Instagram. Thanks to conservation efforts like the Jouberts’, big cat populations have boomed in places like India, where the number of leopards has increased 62 percent to nearly 13,000 since 2014, Nat Geo reports. | | | |
 | | PHOTOGRAPH BY DESIGN PICS INC, NAT GEO IMAGE COLLECTION | | | Can dogs get dementia? An expansive new study on dogs from the cockapoo (above) to the Great Dane says yes. Just like us, our four-legged best friends can experience memory loss and cognitive decline. In extreme cases, they can develop canine cognitive dysfunction (CCD), the odds of which go up 52 percent every year of their life, reports Jason Bittel for Nat Geo. The good news? CCD is relatively rare and the study could help us better understand human cognitive function. | | | |
 | | I spend most of my time diving. Before jumping in the water, I always think: ‘What will I discover today?’ The ocean is vast and mysterious. There’s so much to discover in the deep, and I want to explore more to bring these stories to the surface. | | | | Prashant Mohesh | | Documentary filmmaker, Nat Geo Young Explorer | | |
 | | PHOTOGRAPH BY ROBERT GAUTHIER, LOS ANGELES TIMES/GETTY IMAGES | | | Happy birthday NPS! Today the National Park Service turns 106 years old. One way to celebrate is to explore America’s national parks through Indigenous-led tourism. These operators, such as Redwood Yurok Canoe Adventures (pictured above, paddling tourists along California’s Klamath River in traditional redwood canoes), are becoming increasingly popular because “they share ancient and living cultures that have intertwined with these landscapes since time immemorial,” Rebecca Toy reports for Nat Geo. | | | |
| This newsletter has been curated and edited by Heather Kim, Sydney Combs, Allie Yang, Alissa Swango, Amy McKeever, Janey Adams, and Anne Kim-Dannibale. Do you have an idea or a link for the newsletter? We'd love to hear from you at david.beard@natgeo.com. If you want our daily newsletter, sign up here. Have a good weekend ahead. | | | |
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